Node 01 — Intake
Capture demand
wherever it forms.
Demand starts in three places now: the search bar, the feed, and increasingly, the AI answer box. We wire intake into all three, so when someone in your market needs your service, the path leads to you.
CRT-01 / Intake∿
GEO: Generative Engine Optimization
Be the answer AI gives
When your customers ask ChatGPT, Gemini or Google's AI Overviews who to hire, the answer is one name. We engineer your presence, citations and entity data so that name is yours: in the channel your competitors haven't noticed yet.
- AI answer-engine visibility
- Entity & citation building
- Local authority content
CRT-02 / Intake∿
Search Ads
Own the moment of intent
"Emergency plumber near me" at 11pm is the most valuable sentence on the internet. We build tightly-structured Google campaigns around the searches that mean money, and bid them to booked-job ROI, not clicks.
- High-intent keyword systems
- Call & booking tracking
- Bid-to-revenue management
CRT-03 / Intake∿
Social Demand
Get chosen before the search
Most of your market isn't searching today, but they will be. Paid social and creative that plants your name in the feed now, so when the pipe bursts or the AC dies, the first call is already decided.
- Offer & creative engineering
- Meta & short-form paid
- Retargeting circuits